This is a book about an almost universal anxiety that rarely gets mentioned directly: an anxiety about what others think of us; about whether we're judged a success or a failure, a winner or a loser. This is a book about status anxiety."
I just heard a commentary by the author, Alain de Botton, on NPR about defending your honor in the 21st century and decided to check out information on his latest book.
Very intriguing!
http://www.alaindebotton.com/status.htm