"People can't bear to miss a call," said Christine Hannis, head of communications for BBDO Europe. "Everybody thinks the next call can be something really exciting. And getting so many calls proves social success," she said. "It fulfills a fundamental insecurity."
Hey loser! Instead of having sex with another person, just pleasure yourself with your precious phone while it's vibrating. That way you and your phone can be alone all the time without those pesky sex partners getting in the way.